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Small-market Series still exciting to watch

By JOE REEDY 3 min read

(AP) -- For those fearing record-low ratings for the World Series, the matchup between the Milwaukee Brewers and Tampa Bay Rays is exceeding expectations.

The audiences for the first two games on Fox Sports were down only 6% compared to Games 1 and 2 from last year’s Fall Classic between the Los Angeles Dodgers and Toronto Blue Jays.

“I think they’ve probably surpassed everybody’s expectations. I think very few people, including me, would’ve guessed that we’d be down 6% through two games. We’re really satisfied,” said Mike Mulvihill, Fox Sports president for insight and analytics

Milwaukee’s 3-2 win in Game 1 last Friday averaged 12.26 million viewers on Fox, Fox Deportes, Fox One streaming, the Fox Sports app and Univision. The Brewers’ 5-4 victory in Game 2, which did not include Univision coverage, averaged 10.85 million.

Both games were the most-watched broadcast of the night.

With two small-market teams vying for the championship, there were many predictions the early ratings could rival the 2023 World Series between the Texas Rangers and Arizona Diamondbacks, which was the least-watched on record with a 9.11 million average. Game 2 of that series set the record low at 8.15 million.

The difference this year, though, is that Milwaukee has a steady base of fans in the Midwest and has been a consistent contender the last couple of seasons. This is also a matchup of the two teams with the best records in baseball this season.

“I do think there’s something helpful about having a traditional team from the Midwest in the series. And the fact that they were able to take down the two-time defending champs (the Dodgers) and do it in really convincing fashion, I think that helps build some interest for the World Series,” Mulvihill said.

The Fox-only average for the first two games this year is 11.05 million.

Fox could be holding its breath for the ratings from Monday’s Game 3. Not only was it a 10-1 blowout win for Milwaukee, it faced stiff competition with the Dallas Cowboys playing the Philadelphia Eagles on “Monday Night Football.”

SERIES RECORD

ST. PETERSBURG, Fla. (AP) -- Milwaukee Brewers left-hander Aaron Ashby broke Andrew Miller’s record for scoreless innings by a reliever in one postseason with a 1-2-3 ninth in Game 4 of the World Series on Tuesday night.

Ashby followed with a perfect 10th, retired the first batter in the bottom of the 11th and left the game not having allowed a run in 18 innings in nine postseason appearances. Milwaukee was tied 2-2 with Tampa Bay in the 11th inning. The Brewers led the series 3-0 and were a victory away from the first World Series title in franchise history.

Ashby, who was 13-3 with a 3.12 ERA in 71 relief appearances during the season, has been untouchable in October. He’s allowed five hits, walked three and has 20 strikeouts.

Miller had the longest streak of consecutive scoreless relief innings within one postseason with 16 in 2016 for Cleveland. Including the regular season, Ashby has thrown a career-best 22 2/3 straight scoreless innings.

Ashby had struggled in the postseason before this one. He allowed nine runs -- eight earned -- in 9 1/3 playoff innings over 10 appearances in 2021, 2024 and 2025.

Brewers relievers have allowed just eight earned runs over 61 postseason innings.

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