Salem auto dealership welcomes its new ‘sheriff’

Morning Journal/Larry Shields As he stepped from the front door of the newly-purchased Wally Armour Salem Chrysler Dodge Jeep RAM dealership, Al Armour, president of the company, donned a western hat and joked, “There’s a new sheriff in town.” Located at 400 Legacy Lane, Wally Armour Sr. opened Wally Armour in Alliance in 1981 and W.A. Salem, LLC purchased John Kufleitner’s Salem Chrysler Dodge Jeep RAM on Nov. 1.

SALEM — Three-quarters of the previous staff and all the service department have stayed on at the dealership since the sale of the Salem Chrysler Dodge Jeep Ram to Wally Armour by John Kufleitner on Nov. 1.

Al Armour, president of the Wally Armour Chrysler Dodge Jeep Ram, said the dealership expects to double the number of employees from 25 in the next year.

The dealership is located at 400 Legacy Lane. Additional new and used car inventory fills the 13 acres.

Owned by Wally Armour, the dealership is under the daily operational guidance of Al and his son, A.J.

Al Armour said a few of the 80 employees in the Wally Amour Alliance dealership transferred to the Salem store. That dealership was incorporated in 1986. The Alliance dealership is situated on nine acres with three buildings at 1950 W. State St.

“I think it’s really convenient to have everything under one building,” Amour said of the Salem facility.

His father, Wally Armour Sr., was a high school football coach in Parma and Amherst and worked for Ed Mullinax Ford. His mother, Mary Lee, was a high school biology teacher. Al payed football and wrestled in high school.

One day Wally Armour told Mullinax that he wanted a dealership for himself. Mullinax tried to dissuade him but later tipped him off to a closed Ford dealership in Alliance and advised him to see if a deal couldn’t be worked out with Ford Motor Company.

That was it, and since 1981 it’s been the car business for the Armour family, including Al’s brother, Wally B. Jr., who runs the Alliance dealership.

“We’ll be looking for sales people, service and lot porters and some reconditioning personnel,” Al Armour said of the Salem dealership.

Service and lot porters typically pick up from and deliver customers to desired locations, pick up and deliver vehicles to sublet vendors and customers as directed, and move vehicles inside and outside of service center to help achieve production standards along with other responsibilities.

“The best way to get a job is to come see me,” he said. “We’re excited to sell some new and used cars, and get out there and meet everyone.”

The Salem dealership website, wallyarmoursalem.com, is up and running.

“We intend to get Canfield and Boardman to come here and buy cars,” he added. “We’re a price dealership. No haggle. No hassle. The best price is right up front. We don’t pay our sales people based on commission. It doesn’t matter if they sell you a $3,000 or $70,000 car, they’ll get the same.”

Armour said leasing is about 40 percent of the new car sales and “we’re also bringing our own financing, Buckeye Financial, in.”

He explained, “If I can’t get you approved through a conventional bank, I’m going to lend you the money. It’s a car loan –if they want to re-establish credit.

Armour said he wants customers to build credit over a short period, of say, 30 months and around $300 a month payments.

“I don’t like the long-term loans,” Armour said of the 72- to 90-month deals. “That customer will never come back.”

Armour said the big American flag the dealership is known for will be hoisted back up after winter when a cable is fixed.


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