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The best headline isn’t always best

August 13, 2010 - Dennis Spalvieri

∫ Sometimes a great headline is just sitting there; right over the plate like a hung curveball, just waiting to be knocked out of the park. (Or if you’re a lefthanded batter, like a fastball low and inside. Lefties, at least this one, love pitches low and inside. Easy to pull into rightfield. Oh, those days of old ...)
Anyway, sometimes a great headline is just sitting there. But, before you pull the trigger, common sense takes hold.
Such was the case this week with a headline on a photo caption. It was a photo of a local historical society member showing off a few pieces of an antique crock collection that would be on display at the museum this weekend.
The headline was easy, I thought to myself. And funny. The readers will love it, I thought.
The last thing I do before putting the paper to bed is check the PDFs of the pages to make sure I didn’t make the big mistake, what I call the Thompson mistake (another story for another time).
As I was doing this, I asked Ryan: Hey, what do you think of this headline. Well, dude, er ... he said, I don’t know ...
So I changed the headline, to: Museum display. Not very original, or very funny.
The headline I took out: What a crock.
Dying is easy, comedy is hard.

 
 

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